Jumat, 04 Januari 2013 Cerberus private equity Steward Health Care BLOGSCAN - When Private Equity Owns Hospitals On his Not Running a Hospital blog, Paul Levy discussed reasons for concern when private equity firms purchase and operate hospitals. He u...
Kamis, 27 September 2012 Cerberus deception marketing public relations Steward Health Care Hype, Spin and Health Care: the Case of an Apparently Failed Hospital Purchase by Steward Health Care Health care is drowning in a sea of hype and spin. We have frequently posted about deceptive marketing used to sell drugs, devices, and h...
Jumat, 03 Agustus 2012 Cerberus corporate physician deception marketing private equity public relations Steward Health Care Private Equity, Obfuscatory Advertising, and Making Health Care a Commodity: Lessons from Cerberus Capital Management The use of advertising by Steward Health Care, currently a regional hospital system here in New England, continues to provide lessons about ...
Kamis, 19 Juli 2012 Cerberus deception executive compensation mission-hostile management public relations Rhode Island Blue Cross Steward Health Care Steward Health Care vs Rhode Island Blue Cross Blue Shield: How Public Relations Twists the Narrative Negotiations between a local RI hospital system and the largest RI health insurer have now become very public. An advertising campaign by th...